Why might a merchandiser use inventory forecasts?

Using inventory forecasts is essential for a merchandiser as it helps in planning for inventory purchases and levels. Accurate forecasts enable a business to predict future inventory needs based on historical sales data, seasonal trends, and market demand. This proactive approach ensures that the merchandiser maintains appropriate stock levels, thereby meeting customer demands without overstocking, which can lead to excess carrying costs and potentially wasting valuable resources.

Furthermore, effective inventory forecasting allows a business to optimize cash flow and reduce stockouts, leading to improved customer satisfaction and maximized sales opportunities. By understanding the projected demand, a merchandiser can strategically align their inventory purchases with anticipated sales, which can enhance overall profitability and operational efficiency.