PGA Level 2 Merchandising/Inventory Practice Exam

The primary benefit of using elevations in merchandise displays is to create dynamic and eye-catching displays. Elevating products at different heights adds visual interest and draws customers' attention to the merchandise. This technique engages shoppers, making the display not only more appealing but also more effective in highlighting specific items or promotions. By creating layers and varying the heights within a display, retailers can enhance the overall shopping experience, encouraging customers to explore the products more thoroughly. This captivating presentation can lead to increased sales as customers are more likely to be drawn in and interact with visually stimulating displays.