PGA Level 2 Merchandising/Inventory Practice Exam

Question: 1 / 400

What role does a facility's signing program serve when used effectively?

It decorates the store

It acts as a silent salesperson

When used effectively, a facility's signing program serves primarily as a silent salesperson. This means that the signs and displays strategically placed throughout the facility communicate important information to customers without the need for a salesperson to be present. They highlight products, provide pricing details, convey promotional messages, and can guide customers through the store. An effective signing program enhances the shopping experience by making it easier for customers to find what they need, understand the benefits of products, and make informed purchasing decisions.

The role of the signing program goes beyond mere decoration; it is a crucial element of merchandising and communication within the retail space. By serving as a silent salesperson, signs can actively engage customers and influence their buying behavior, ultimately leading to increased sales and customer satisfaction.

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It reduces costs

It provides product storage

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