Which type of product is often seen in impulse merchandising?

The correct answer focuses on low-cost, easily accessible items, which are commonly associated with impulse merchandising. Impulse merchandising is designed to encourage unplanned purchases, and items that are inexpensive and conveniently placed near checkout areas or in high-traffic sections of a store are particularly effective for this purpose.

Low-cost items, such as snacks, beverages, or small gifts, are generally affordable enough that consumers are willing to buy them without prior planning. Their accessibility—often located at eye level or near the cash register—makes it easy for shoppers to add them to their carts, even if they did not originally intend to purchase those items.

In contrast, high-priced electronics generally require more consideration and research before buying, making them less likely to be impulse purchases. Bulk pantry supplies also tend to involve planning and a higher financial commitment, prompting consumers to deliberate before buying. Seasonal clothing might entice customers based on trends or holidays, but these items are usually not as spontaneous in nature compared to lower-cost items. Thus, the accessibility and affordability of the correct option make it a staple in impulse merchandising strategies.