Which of the following is NOT one of the six elements in effective merchandising?

In effective merchandising, the focus is on the physical presentation and environment of products in a way that attracts customers and encourages them to make purchases. The six elements typically include aspects like floor layout, lighting, attractive displays, product placement, signage, and customer service.

Online marketing strategies, while crucial for promoting products and enhancing brand visibility, do not fall under the traditional scope of physical merchandising techniques. They are more aligned with the digital marketing realm rather than the direct in-store merchandising elements that fundamentally influence the customer’s in-store experience. Thus, the choice that stands out as unrelated to the core components of effective physical merchandising is indeed online marketing strategies. This distinction helps clarify the roles of different marketing approaches in the overall sales strategy.