Which of the following is an example of a visual merchandising technique?

Prepare for the PGA Level 2 Merchandising Inventory Exam. Dive into interactive flashcards and multiple-choice questions with detailed explanations. Get ready for success!

Using mannequins to display outfits is a prime example of a visual merchandising technique because it directly relates to how products are presented to consumers in a physical space. Visual merchandising focuses on the strategic arrangement of products, layout, and visual displays to create a cohesive and appealing shopping environment. Mannequins serve to showcase clothing and accessories in a way that allows customers to visualize how the items might look when worn, enhancing their desire to purchase.

On the other hand, the other choices reflect different marketing strategies or customer engagement tactics rather than visual merchandising. Offering discounts on seasonal items pertains to pricing strategy, while creating a loyalty program focuses on customer retention. Posting customer reviews online addresses social proof and brand trust-building, rather than the visual presentation of products.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy