Which of the following is NOT a task performed by a facility's signing program?

The correct choice identifies counting inventory as a task not typically performed by a facility's signing program. A signing program primarily focuses on enhancing the shopping experience and guiding customer behavior within a retail environment.

Directing customer traffic involves utilizing signs to create a flow of movement, making it easier for customers to navigate the store. Highlighting sale items is another key function, as signs draw attention to promotions and special offers, which is essential for driving sales. Informing customers about services is also a critical aspect, as clear signage communicates available options and benefits, enhancing customer understanding and satisfaction.

In contrast, counting inventory is primarily an operational task related to inventory management and does not fall within the scope of what a signing program is designed to achieve. The signing program's role is to visually communicate information to customers, rather than managing or tracking inventory levels.