Which of the following is not a part of the selling process as outlined in typical retail strategies?

In the context of typical retail strategies, the selling process generally encompasses several key components designed to facilitate effective selling and customer engagement. Building customer loyalty, presenting merchandise, and closing the sale all represent stages or activities within the core selling process.

Building customer loyalty is crucial as it fosters long-term relationships between the retailer and the customer, encouraging repeat business and word-of-mouth promotion. Presenting merchandise involves showcasing products effectively to attract and inform customers, which is essential for driving sales. Closing the sale is a critical step where the salesperson secures the purchase and finalizes the transaction, making it an integral part of the selling process.

While providing after-sale service is important for customer satisfaction and maintaining a relationship post-purchase, it is typically viewed as an extension of customer service rather than a direct part of the selling process itself. After-sale service focuses on customer support, product education, and addressing any issues that may arise after the purchase. Therefore, while vital for overall customer experience, it does not fit squarely within the traditional phases of the selling process.