Which of the following can be considered a successful marketing tactic in merchandising?

Utilizing social media to promote new products is a successful marketing tactic in merchandising because it leverages widely used platforms to reach a broad audience effectively. Social media enables businesses to create engaging content that showcases new merchandise, allowing direct interaction with potential customers. It facilitates immediate feedback and can generate excitement and anticipation for product launches, ultimately driving sales. Additionally, it allows for targeted advertising to specific demographics, ensuring that promotions reach those most likely to be interested in the new offerings.

This tactic also enhances brand visibility and fosters a community around the brand, which can lead to customer loyalty and repeat business. By using social media, retailers can create shareable content that encourages word-of-mouth marketing, amplifying their reach beyond their existing customer base. This approach aligns well with modern consumer behavior, where many shoppers engage with brands through social platforms before making purchasing decisions.