Where is merchandise that encourages impulse buying typically placed?

Merchandise that encourages impulse buying is typically placed at the entrance or check-out counter because these locations attract customers' immediate attention as they enter or prepare to leave the store. Positioning items in these high-traffic areas capitalizes on the emotional and spontaneous nature of buying behavior.

When customers arrive at the store, they may be greeted by eye-catching displays or attractive products that can prompt unplanned purchases, increasing overall sales. Similarly, items placed near the check-out counter are often impulse buys, as customers are waiting in line and may add last-minute items to their purchase. This merchandising strategy is effective because it leverages the customer’s mindset at critical points in the shopping journey, enhancing the likelihood of unanticipated purchases.

In contrast, merchandise located in the back of the store tends to require a more deliberate decision to reach, while items positioned near fitting rooms may cater to specific needs associated with trying on clothing, and the clearance section generally attracts bargain hunters who are likely looking for discounts rather than being encouraged to make unplanned purchases.