What is the primary function of general or ambient lighting in a retail space?

The primary function of general or ambient lighting in a retail space is to create a soft, uniform illumination in large areas. This type of lighting serves to establish a comfortable and inviting atmosphere for customers as they move through the space. By ensuring that the lighting is evenly distributed, ambient lighting helps to eliminate harsh shadows and bright spots, making the overall shopping experience more pleasant.

This general lighting is essential for visibility and comfort, encouraging customers to spend more time in the retail environment. In contrast, it does not typically focus on highlighting specific products or brand names, nor is it designed to provide bright lighting for detailed tasks. Instead, ambient lighting sets the stage for the overall mood of the space, enhancing the shopping experience without drawing undue attention to any particular element.