What is the final step in the sales process after presenting merchandise?

The final step in the sales process after presenting merchandise is closing the sale. This step is crucial as it involves the transition from discussing the features and benefits of the products to securing a commitment from the customer to make a purchase. Closing the sale encompasses various techniques, such as asking for the sale directly, addressing any final objections or concerns, and creating a sense of urgency that encourages the customer to complete the transaction.

Successfully closing the sale signifies that the salesperson has effectively communicated the value of the merchandise and has fostered trust and rapport with the customer. It is the culmination of the efforts spent on building a relationship and understanding the customer's needs, making it a vital part of the overall sales process in a retail context.