What is meant by "merchandise mix"?

The term "merchandise mix" refers specifically to the variety of products that a retailer offers within their store or business. This encompasses the range of different categories, styles, brands, and types of merchandise available to customers. A well-planned merchandise mix is essential for attracting customers, meeting their needs, and ultimately driving sales. It allows retailers to appeal to various customer preferences and provide a selection that can encourage multiple purchases.

A diverse merchandise mix can help differentiate a retailer from competitors and enhance customer experiences by offering choices that cater to different tastes and interests. This concept is crucial in merchandising strategies, as it guides how retailers select and organize their inventory to optimize sales and fulfill market demands.