What is a primary focus of merchandising during product launches?

During product launches, a primary focus of merchandising is to ensure the product is prominently displayed and marketed. This is crucial because effective merchandising creates visibility and generates excitement around the new product. By strategically placing the product in high-traffic areas and using appealing visual displays, businesses can attract attention and encourage customers to engage with the new offering.

Prominent displays help communicate the features and benefits of the product, which can enhance customer understanding and interest. Moreover, effective marketing materials, such as signage and promotional content, can inform potential customers about the product and encourage them to make a purchase. Overall, successful merchandising during a product launch is vital for driving initial sales and establishing the product's position in the market.