What does the keystoning pricing strategy involve?

The keystoning pricing strategy involves doubling the cost of an item to establish its retail price. This approach simplifies pricing by applying a consistent markup percentage of 100%. By doing so, retailers can ensure that they cover their costs while achieving a standard profit margin. This strategy is commonly used in the retail industry because it is straightforward and allows for quick price calculations.

This method appeals to both retailers and consumers since it provides transparency in pricing and a clear structure for how prices are formulated. Retailers typically opt for keystoning when they have a good understanding of both their cost structure and the market demand, as it helps in maintaining a healthy gross margin.