What does accent lighting achieve in a promotional display?

Accent lighting is specifically designed to highlight particular features or products within a promotional display. By drawing attention to certain areas, it creates a focused effect that can enhance the visual interest of the display. This type of lighting can effectively spotlight key items, making them stand out to consumers, thereby increasing the likelihood of engagement and purchase.

In contrast, other lighting types serve different purposes; for example, even lighting for a large space is more about overall illumination. A soft, welcoming ambiance contributes to the overall feel of the environment but doesn't necessarily direct focus to specific products. General illumination provides light to the entire area but lacks the targeted effect that accent lighting offers. Therefore, the role of accent lighting is pivotal in merchandising, as it strategically guides customer attention to enhance their shopping experience.