What does a retailer aim to achieve through effective merchandising?

A retailer aims to achieve increasing product visibility and sales through effective merchandising because it involves strategies that enhance the presentation of products in a way that attracts and engages consumers. Effective merchandising includes arranging products in an appealing manner, using signage and displays to highlight promotions or new arrivals, and ensuring that the shopping experience is inviting and informative.

When products are displayed effectively, it not only grabs the attention of potential customers but also helps in conveying information about the products, making it easier for customers to make purchasing decisions. Enhanced visibility can lead to higher foot traffic and greater consumer engagement, ultimately translating into increased sales.

While maximizing employee satisfaction and creating a larger customer base are important goals, they are not direct outcomes of merchandising efforts. Reducing product returns is also not primarily a merchandising goal, although effective merchandising might contribute to informed purchasing decisions that could potentially decrease returns. Hence, the primary objective of effective merchandising remains centered around increasing product visibility and driving sales.