What can be the result of ineffective staff customer service skills?

Prepare for the PGA Level 2 Merchandising Inventory Exam. Dive into interactive flashcards and multiple-choice questions with detailed explanations. Get ready for success!

Ineffective staff customer service skills can lead to decreased inventory sales as employees play a critical role in influencing the customer experience and ultimately the purchasing decisions. When staff lack the necessary skills to engage effectively with customers, it can result in misunderstandings, negative experiences, and a lack of recommendation for products. Customers who feel undervalued or face difficulties in receiving assistance may choose not to complete a purchase or return to the business in the future. As sales decrease, this can lead to excess inventory that does not move as quickly, negatively impacting overall sales performance and profitability. Therefore, nurturing strong customer service skills among staff is essential to create a positive shopping environment that encourages sales.

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