What is the first step in the PGA Business Planning Model?

The first step in the PGA Business Planning Model is to define the business. This foundational step is crucial because it sets the framework for all subsequent actions within the planning process. Clearly defining the business involves articulating its mission, vision, target market, and unique value propositions. This clarity ensures that everyone involved in the business understands its core purpose and direction.

By establishing a clear definition, all stakeholders can align their efforts toward common goals. This step is essential as it provides a reference point for assessing the current state of the business, developing goals and strategies, and monitoring performance. Without a well-defined understanding of the business, it would be challenging to assess where the business currently stands, what goals need to be set, or how to measure success effectively. Thus, this initial step plays a vital role in guiding the entire business planning process.